Introducing Smitten™…

Our search for the world’s most irresistible eating apple began in New Zealand with a breeding program that was nothing short of world class. Working alongside Prevar Limited, and leading plant variety researchers at New Zealand’s Plant & Food Research, we were looking for an apple that not only looked and tasted delicious but that also had great bite and excellent storage and handling properties – a real all rounder. During the programme one apple stood out as a selection that was so good it needed to be showcased on an international stage.

Trials and tests of this variety began in 2005 with breathtaking results that proved it had real potential. With a bright future ahead the apple needed a name to uniquely identify it in the marketplace. What name would sum up its many attractive qualities? How could we let the fruit buyer know that this wasn’t just a passing fling it was an apple that you would fall in love with…and so a brand was born with the name Smitten™.